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WE ARE INSPIRED BY...WELL, EVERYTHING. is the passion of Pulitzer Prize-winning photographer Krista Joy Niles. Her vibrant style infuses images and products with her affection for modern art with her obsessive infatuation with nostalgia.

Visual culture. We love it and it shows! In our products you will find oodles of color and fun-ctionality.

Our greatest love is photography. This magical medium is at the center of all that we offer. From our greeting cards and artful wrapping papers to our our framed art and unique gifts, we offer artful (re)interpretations that will delight you, and everyone you know.

We are inspired by...feminism, disco, mid-century modernism, art history, Cyndi Lauper, politics, babies, pop culture, scratch-n-sniff stickers, Miami Vice (the original),  the right to vote, Eleanor Roosevelt, Victorian wallpaper, crispy croissants on cold mornings and so much more.


We source our products from manufacturers in the U.S.A. We prefer to work with local businesses to produce our designs. Our strict standards ensure the highest quality products - from our phenomenal gift wrap to our funky tote bags, we guarantee you will love our unique products.


Rooted in a deep belief in gender equality, we hope to promote and support more women to participate in politics on all levels. Through her commercial photography studio - Brightly Studios - Krista offers free portraits to any woman who is running for public office in the Mid-Atlantic region. Visit to learn more.


The power of women and girls to be civically engaged is at the heart of our activism line of products. Each year we designate a different non-profit group that serves women to receive 5% of our profits. Throughout 2018 the Alice Paul Institute in Mt. Laurel, New Jersey will receive the proceeds.



With 25+ years of experience behind the camera, Krista has worked for the New York Times, the Associated Press, the Lincoln Journal-Star, the San Antonio Express-News and many media organizations. In 2002, Krista won the Pulitzer Prize in Breaking News for her contributions to The New York Times’ coverage of September 11, 2001. She left daily journalism in 2006 to teach photography and journalism at VOICES, Inc., a Tucson-based non-profit that mentored youth in the documentary arts to share the stories of their lives through visuals and text. Together, they published hundreds of youth-created stories in newsprint, radio, and video.

Krista earned a B.A. in photojournalism from San Francisco State University and a Master of Arts degree in art and photo history at the University of Arizona where she also earned a certificate in Museum Studies. During graduate school she was the Ansel Adams Intern at the Center for Creative Photography – one of the leading photo archives in the world ­– in 2013-2014, and again in 2014-2015. Her master's thesis investigated the intersection of photography, museums, feminism, and postmodernism through the study of New York-based photo artist Louise Lawler.

Krista was the primary still photographer for the 2008 public art project The Invisible City, in which writers, poets, dancers and filmmakers explored and created art in response to public spaces in a gentrifying downtown in Tucson, Arizona. Her first solo photography book, HeartFound, a quirky collection of heart shapes found across the United States, was published in 2012. Her second book, Co-Authored is currently in the final editing stages.

She lives in Philadelphia with her husband Mike and their dog Gertie (she's 16 years old and going strong!).